latest trends
in billboard
and outdoor advertising

Is Predictive OOH Shaping the Next Era of Iconic Digital Advertising? Out-of-Home (OOH) advertising is undergoing a significant transformation. While South Africa, with its impressive digital infrastructure and pioneering spirit already showcases world-class digital innovation, a global trend is emerging that promises to redefine the very fabric of this powerful

The Impact of Iconic Digital – Creating Unmissable Brand Moments In today’s fast-paced digital world, brands must work harder than ever to capture consumer attention. With shrinking attention spans and an overload of content competing for visibility, standing out is no small feat. This is where large-format digital advertising plays

The Future of Wellness Advertising: Reaching Consumers Where They Thrive South Africa’s wellness industry is experiencing rapid growth, with gyms, health, and fitness clubs generating hundreds of millions in annual revenue. Meanwhile, the global health and fitness industry is on track to reach $102.2 billion by 2025. As the focus

The Architecture of Attention: How Design-Forward DOOH Transforms Urban Landscapes As cities evolve, the integration of technology into the urban environment has become not just a necessity but an opportunity to enhance public spaces. Digital Out-of-Home (DOOH) advertising, once seen as a potential disruptor to city aesthetics, is now redefining

Elevating Brands with Memorable Experiences and Powerful Recall Out of Home (OOH) advertising holds a unique power in today’s marketing landscape, transforming brand awareness and creating deep, lasting connections with audiences. Iconic digital and static architectural real estate offers brands the chance to deliver messages that not only capture attention

Key Metrics for Measuring OOH Advertising Effectiveness Out-of-home (OOH) advertising has cemented its role as a powerful medium to engage audiences on the move. However, measuring its impact can be complex. To ensure campaigns deliver value, advertisers rely on specific metrics to evaluate performance. These metrics provide insights into visibility,