Reveel and Virgin Active SA Announce Launch of Pioneering Digital Network in Health & Wellness Clubs Across South Africa
Johannesburg, South Africa
Reveel, a leader in innovative digital out-of-home (DOOH) solutions, in partnership with Virgin Active SA, South Africa’s premier health and wellness brand, is excited to announce the rollout of a groundbreaking national digital network across Virgin Active’s extensive network of clubs. This initiative marks a significant transformation in the health and wellness landscape, integrating state-of-the-art digital technology to elevate member experiences and operational efficiencies.
innovative digital experiences meeting world-class wellness
The new digital network is set to transform Virgin Active clubs into hubs of digital innovation, where technology enhances every aspect of the member experience. The installations will include advanced digital displays that provide real-time, club-specific information, tailored exercise and wellness content and engaging promotional offers. This initiative will ensure that members enjoy a seamless and enriched experience, enhancing engagement and motivation through technologically advanced interactions.
“Our partnership with Virgin Active is a testament to Reveel’s commitment to transforming spaces and elevating experiences,” said Tanner Rock, Commercial Director at Reveel. “We are not just installing digital screens; we are creating immersive environments that integrate seamlessly with the day-to-day activities of gym-goers, ensuring that every visit is unique and fulfilling.”
strategic impact and benefits
The rollout of the digital network will begin in the coming months and the initiative aligns with Virgin Active SA’s broader strategy to integrate advanced technology into its operations and physical spaces, ensuring members have access to the most effective resources to support their exercise and wellness journeys.
“We look forward to working with the Reveel team to make a bold, beautifully designed digital statement, which improves our members’ experience, in our Clubs nationally” remarked Dean Kowarski, CEO of Virgin Active SA.
about reveel
Reveel is revolutionising the art of outdoor digital experiences, pushing beyond traditional digital screens to create immersive environments that ensure brands remain top of mind. With a focus on high-impact, income-generating digital solutions, Reveel transforms how brands interact in physical spaces.
For more information about the partnership and the upcoming digital network, please visit www.reveel.co.za or email tyron@reveel.co.za